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Phoenix Race and Commercial Breakdown

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race.

Began recording the times at the Invocation of the race at 2:22 PM, and stopped at the waving of the checkered flag at 5:42 PM (all times are EST). Did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor's logo that changes throughout the race near the race ticker.

Total number of commercials: 106
Total number of companies or entities advertised: 47
Number of traditional commercials (not split-screen): 83
Total number of companies or entities advertised: 43

Number of 'Side-by-Side' commercials during race broadcast (split-screen): 23
Total number of companies or entities advertised: 18
Number of times NBC utilized 'Side-by-Side' commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 185
Total amount of time these brief promos take during broadcast: app. 3 min. 25 sec.  

Start time to record race/commercial periods: 2:22 PM
End time to record race/commercial periods: 5:42 PM

Total minutes of complete race broadcast: 200
Minutes of race broadcast: 164

Minutes of traditional commercials (not split-screen): 36
Minutes of 'Side-by-Side' commercials (split-screen): 12

Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 0

Total race brdcst time 164 Total comm. brdcst time 36

See much more at Caws n Jaws.